“biology class on art and fashion”. The edgy exhibit is bound to take L.A. by storm. Inspiration for Evolution came from the brainchild of Factory311, director Nicholas Hardy and the top-notch photographer, Lionel Deluy. While working together for sixteen months, there was inevitability of curating an exhibition. For Nicholas, evolution explains everything so perfectly: “It’s about growth, fight and life...you can’t construct ideas on your own, you need to seek like-minded people”, he explains.
Convening a crew of the most renowned digital artists from across the globe; Nicholas and Lionel are in quest to evoke a profound analogy between evolution and the creative realms, from our bond to change- all through the medium of visual projection. For Lionel, this is an opportunity to investigate and display; he wants to challenge the preconceptions of celebrities, and everything associated with them: “Today, the public perceive celebs as a somewhat God, but they are only human; I want to go deeper and further, to displace celebrities from their recognizable environment; make them shine in a different light, while capturing the essence of evolution”, he said.
The entire spectacle will take place in the L.A store De La Barracuda; consider the space a creative hub, essential to lifestyle: music, art, fashion and networking! Formerly, Barracuda has been accompanied with big names like Nike, Red Bull, Warner Bros, and now associated with Factory311, will surely revolutionize their creative sphere.
Press Release by Fiona Burke
Images courtesy of: Lionel Deluy/Factory 311
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